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Email marketing can be a very powerful tool in the right hands. It combines traditional marketing skills in copywriting, message targeting and list-building with the new media to produce a very potent sales weapon. Read more
This is where you create content on your site such as articles, videos, blogs etc. that are relevant to your target market. This material can then be distributed to many other sites acting as a link and promotion for your business. Read more
One of the main ways search engines rank your web pages is by the number of links on other sites pointing to that page. Read more
Pay per click (PPC) is an online advertising technique where you pay for every person who clicks through an ad or link to your page. Read more
These are essential elements of any online marketing strategy and they are the ways of ensuring that your website gets ranked as highly as possible on Google, Yahoo, Read more
Copywriting is an art and a science; don’t just think that you can just write any old description of your organization, products or services and people will read it and respond. Read more
There is little point in doing online marketing and advertising if you don’t know which keywords will work for your company and product. Read more
Successful online campaigns can mean more sales and better brand building. However, the vast information online complicates how brands can access clients and a clear strategy for marketing should always be put in place before any money is spent on a campaign. Read more
Search engine Optimization or SEO involves using strategies to influence the visibility of a website on search engine result pages. Since it requires the use of certain SEO practices, Read more
Performing a keyword search correctly increases the chance of ranking well on the various internet search engines when users conduct searches starting with the specific keywords that you choose and optimize on your website. Read more
Not all email content achieves the sender’s objectives. Some end up annoying the reader and being marked as spam. Good email content results in an exchange between the sender and their recipients. Read more
One way to get more traffic, and to let your target audience know that you exist, is to submit your site to directories. Unlike search-engines, in order to appear in directories on the web you usually have to create a profile entry Read more
Web directories act like a huge reference library for the internet. These directories consist of broad and narrow subjects arranged by topics of interest. In order for such web directories to quickly approve and accept a new site, they lay down specific policies on how webmasters should submit their links to the directories. Read more
Web sites that have successfully increased traffic consistently to their websites have used proven techniques built-in from the start to get there. In case the website is already up, then the key lies in creating compelling content that can be shared, Read more
Every business would love to have a million followers on Facebook who convert. In reality, only a few businesses could be able to handle such conversions. So as your business looks for clients online, Read more
YouTube is the most popular video sharing social network. Every month, 800 million unique viewers watch YouTube, with 75% of these coming outside the US. It is also a surprising statistic that only 30% of videos attract 99% of the viewers on YouTube. Read more
LinkedIn is the world’s largest professional network operating in over 200 countries or territories. In case your business is looking for a link or connection to professionals all over the world LinkedIn is your first stop. Read more
Pinterest is the fastest site to get to the 10 million mark in social media history. It may be new, but unprecedented growth has already been observed. Read more
When optimizing your website for search engines, it is wonderful if you can just follow a step-by-step guide as a newbie. How do you build a web page that gives the best results through SEO Marketing? Read more
Copywriting refers to the act of writing text intended for the purpose of marketing or advertising a product, service, entity, idea or even opinion. The aim of the written text is to draw the audience to buy into an idea or opinion or to buy a product or service that the written copy is pitching for. Read more
There are some basic services that an SEO consultant should provide to their clients. Sometimes these services are unknown and go unmentioned in SEO consultant agreements. It is vital that you are aware of the bare minimum due to your business when you contract an SEO consultant. Below is a checklist to help you select the best. Read more
As you set up your business online, it is important that you know the services you should expect from an SEO expert, whether outsourced or in-house. Here are some tips on how you can leverage SEO services to get the best page rankings in your field. Read more
When you finish optimizing your website, it should be a search engine’s best friend. Now that SEO services are becoming a well practiced science, we share with you what the best brains behind SEO are doing to beat the competition and stay search engine friendly. Read more
SEO copy writing takes the copywriter for web content to a higher level. Not only does it refer to the act of creating text that persuades and captures the reader with an attempt to influence them to buy into an idea or to buy a product, Read more
Writing web copy is slightly different from print copy writing because apart from writing compelling copy to capture the reader’s interest, you also write copy that is aimed at ranking well in search engine results for particular keywords. Read more
Apart from on-page SEO, there are some shared features that all top sites on search engine results possess. That’s what we hope to share with you in this article. Maybe you have been persuaded that SEO is extremely important. Read more
Frequently updated content makes search engines happy. So it is a good idea to have high quality content available for you to share with the online social community and search engines. Read more
Looking for an affordable SEO company is a daunting task for many. Not only is the internet teaming with rogue SEO companies but the easiest way for them to lure innocent clients is for them to offer cheap services. Read more
The cost of an SEO campaign boils down to the type of services that the consultant is offering and the frequency that the services will be provided e.g. monthly. As a business owner, Read more
A creative agency can bring with it much needed flair when it comes to advertising. Otherwise, with bland advertising that does not resonate with your clients, the competition will soon leave you behind. Read more
Recent trends show that marketing and design are interrelated aspects of website design and that both can be used effectively to grow your business online. Various professional marketers argue that website design can incorporate Read more
Some companies have an in-house online marketing team, led by an experienced digital marketer. However, with the dynamics involved in keeping such a team, many companies prefer hiring creative talent beyond their walls. Read more
There are people out there with the necessary talent to tell your brand’s story in such a way that more clients will look your way and buy. That is the simplest way to explain what a creative agency’s job is. Read more
First impressions matter because they last. Having an idea of what marketing and design companies use to determine the best designs may yet be a good place to start in ensuring that the team you hire to create and manage Read more
No matter what type of website you have created, whether it is a custom e-commerce store or a blog – chances are you did not create the website to have it sit there and do nothing. One way to get more traffic, Read more
Search Engine Optimization (SEO), continues to produce consistently good results for many websites. These websites can get consistent traffic if their Search Engine Optimization plans are in line with search engine best practice Read more
The time and money it takes to run a PPC campaign can be overwhelming for some brands. Hence getting a good return on investment is usually pursued by many PPC managers to justify their commitment to online advertising. Read more
Email marketing makes it easy for brands and business to reach their audience without spending much money. However, the challenge remains acquiring the email addresses of prospective clients and sending them emails without spamming. Read more
Backlinks are also known as incoming links or inward links and form an important aspect of Search Engine Optimization (SEO). The number of backlinks terminating at a website usually indicates the popularity or importance of that website to search engines. Read more
Instead of interrupting your clients lives with old school advertising such as TV, print and radio, inbound marketing takes a different approach. The marketers create intriguing and thoughtful content and places Read more
Marketing a business online is critical for any long-term success. Unlike other forms of advertising, online marketing and advertising solutions are measurable, highly targeted and can be executed based on the budget restrictions of the user. Read more
Marketing a business online need not be an expensive affair. There are plenty opportunities to get the word out with little marketing spend and impressive impact. Read more
Many websites are usually optimized for search engine rankings using generic keywords. That is no longer a working strategy because the amount of competition on generic keywords is large and search engines are now using localized (read specific) Read more
Content marketing refers to all types of content that is created so that it can attract, acquire, and engage a clearly specified target market or potential consumer with the aim of driving these potential clients to a specific action that leads to sales. Read more
To attract the right kind of traffic for a website, link building is used to give a website great visibility or ranking on search engine result pages. Various types of links are used to achieve this including backlinks Read more
Not all pay per click campaigns are the same. Some have better returns compared to others. And this is usually as a result of how the campaign is organized and executed. Read more
Pay per click (PPC) is also known as cost per click and refers to an internet advertising model that drives traffic to websites when adverts, placed alongside organic search results on websites are clicked. Read more
Various statistics released by major marketing firms such as Nielsen show that social media and blogs dominate the time that majority of people in USA and Canada spend online. Read more
Building links to websites quickly is an important way to rank better on search engine result pages (SERP). Search engines look at the types of links that are placed on a website to determine the website’s reputation and increase a website’s visibility. Read more
A professional SEO consultant can get remarkable results for your website. You can leverage high quality industry standard services if you can identify the right SEO consultant to engage. We think we can help. Read more
The first thing that a good marketing team can provide you is the swift positive impact on your online rankings, traffic and conversions. It is not necessarily true that every online marketing outfit will deliver these results immediately. Read more
The all-important question when scouting for a copywriter is what makes a really great one? The intrinsic answer should be writer creativity. Despite efforts to create a well designed website and to optimize the website, Read more
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