Recent trends show that marketing and design are interrelated aspects of website design and that both can be used effectively to grow your business online. Various professional marketers argue that website design can incorporate specific aspects of marketing in the user interface so that the interaction on the website markets you effectively to the visitor and also results in sales. To achieve this you will need a good marketing and design company. In this article we will discuss the benefits of using a single company for your marketing and design needs.
Today, some companies build marketing concepts into digital designs. Use those that do. The rationale behind this being that you get professional services for your various needs but only have to pay one company to do it. And in most cases this approach is cheaper.
Having two separate companies handling your marketing and design of digital media, leads to slower change management and soon you will be lagging behind the competition. Having one company reduces the time it takes to accept innovative ideas or to decide on the steps to take when creating digital content.
3. Better Brand Creation
It if often easier to carry the brand building process forward, when the same people implement the concepts they invent. This is because they easily develop the ideas they share exactly as perceived it. Having to explain a concept to a different person tasked with implementing it mostly leads to loss of some of the vital aspects of the design.
4. Build-in The Marketing Techniques
Designs should be seamless and convert users to buy actions. This is possible when the designer understands and implements good design practices. Some of the techniques include buttons with a specific call to action, attracting the visitor to various parts of the site aimed at selling, and using visual aids rather than words to communicate. Actionable language is also a key aspect that good marketing and design teams incorporate. Examples include phrases like ‘Buy Now’ and ‘Order today!’
5. Better Conversions
Good marketing design always results in more conversions especially with the use of call-to-action buttons and prompts. This has a positive impact on the bottom line for your business compared with when you handle the design yourself, or use two teams to achieve the same result.
This refers to the probability that an online visitor will believe your company can provide the products or services that you claim online. In today’s online market place, credibility counts a lot and is probably a major reason why clients prefer to buy online on one site and not another. A well designed web page markets the website, leading to more social activity and more clients are led to believe your site is worth the buzz.
7. Uniform Message
Another important factor to consider when hiring your marketing and design team is the coherence of your online message. When you hire two teams to work on your digital content, there is always the problem that your brand message may not be carried through in all marketing material as you intended. This problem rarely occurs when a single team is mandated to handle the marketing and design aspects of your content.
8. Better Target Marketing
It is easier to communicate the demographics of your target market to one team, have them internalize the information and then direct the design and marketing to achieve buy in from the market. As long as you are clear on the details. Most often, it’s much simpler if both marketing and design for your website are handled by one experienced team.