Web sites that have successfully increased traffic consistently to their websites have used proven techniques built-in from the start to get there. In case the website is already up, then the key lies in creating compelling content that can be shared, using a well planned social media optimization strategy and using search engine optimization (SEO) techniques. However, to ensure you have a guide through the process, we have created a simple route you can follow to achieve success below.
1. Compelling Content
No amount of social media marketing or search engine optimization can make up for poor content that your readers do not care to share. It is important that the content you create is relevant to your audience and is conveyed in an engaging manner. To achieve this, you may want to first listen to your audience to catch what they care about before proceeding with your blog.
2. Define A Keyword Strategy
Once you know your audience and what they like to talk about, or share. You are ready to craft a keyword strategy. This is basically a list of words that potential and active readers of content that your competition creates use in search engines. The aim of the keywords strategy is to naturally incorporate these words and phrases into your content so that when users search, your page is delivered to them in their results.
3. Fresh Optimized Content
Once you identify your keywords, the next thing is to create fresh content that has the right keyword density – normally 2% for 400 words. The keyword phrases must be used naturally, in the first 100 words most probably in the title, in the article body and in the last paragraph. Above other considerations, the content should be shareable.
4. No Social Capital Without Share Tools
It is important to choose the right social media plug-ins to allow your readers to share the great content that you are developing. Social media remains the largest way to share links today. Even as you put effort into creating this content, it is important that the readers have a seamless way to tell their friends and friends of friends about your blog.