Every business would love to have a million followers on Facebook who convert. In reality, only a few businesses could be able to handle such conversions. So as your business looks for clients online, it is vital that the objectives for going online and some measurable outcomes be identified.
Depending on how you are going to engage with your clients, using the right strategy can elicit the response that you require about your product, service, business or company. Facebook as a social networking channel gives online marketers a platform to utilize its features to promote products and services. Engaging your clients with clear objectives, taking the opportunity to convert them and make more business gains are great ways to start.
Here are 10 ways you can build a genuine fan base and increase your blogs/website readership:
1. Friendship And Suggestion:
Once your business Facebook fan page is up and running, the next challenge lies in spreading the word out as much as possible that it exists. If they accept your invitation to “like” your fan page, they will become your “fans”. You can also ask them to suggest your page to their friends and their friends to their friends as well. Also, use email contact lists to invite the people you do business with on a regular basis to “like” your page.
2. The Power Of ‘LIKE’ Button
The “like” button is one of Facebook elements that allows businesses to gauge what their fan base is interested in. By posting content, this can be easily ascertained. Users can like content such as status updates, comments, photos, links shared by your business and advertisements. Facebook also enables sharing the your content with friends.
3. If You ‘Like’ This Suggest It
The “like” button will rely on the number of friends you have, your relationship with your friends, how often you suggest fan pages/friends to your friends, and others. The suggestion tab is useful; fans can suggest your updates to their friends if they like your posts.
4. Don’t Overlook The Share Button
Getting fans to share your content by using the share feature at the end of every update. When shared, your content will show up on the the fan’s friend feeds with a link to your page, which can therefore lead to traffic and more importantly; ‘Likes’ for you.
5. Fan Page Targeted Status Update
You should know your target audience. This allows you to craft the right kind of messages and get the best content for your audience on your wall. Such content is easily shareable and readers who read and doing this would post your posts on their walls. People become lazy to read long articles and speeches; so, pictures, videos, jokes etc. will keep them coming back to your page. Allow them to tag photos and have some fun, it will help you know your reader’s taste and act according to it.
6. Pay Regular Visits
Dealing with people is a very delicate thing. People see and know outdated content. Keep your content fresh and relevant. The fan page administrator should be available, answering to queries and clarifying product or service information. Engage with clients by asking them for questions and opinions. Again you’ll be able to know everything concerning your fans.
7. Be A Human Being-Have A Good Attitude
To get your fans to interact with your posts regularly, you have to make them feel like they are a part of something, they have birthdays and sad days; send them dedications and best wishes notifications and mention their names on your wall- it will give them support and motivation.
8. Be Your Own Fan
Begin by setting yourself a Facebook profile and link it to your business page, also promote your business page by including it in your updates on your personal profile- this will get the attention of your friends. To sign up on Facebook one must have an email address. You can hyperlink your fan page as your email signature.
9. Be A Fan Of Other Facebook Fan Pages:
Being a fan on multiple pages will give you the opportunity to add your comments and links on different status updates. Suffice to say, some pages have a vast number of fans, and you’ll be in a position to get better results-in terms of new fans- if you’ll be the first person to comment on updates made on those pages. Posting a link to your Facebook fan page on other Facebook groups or pages will also attract more fans to your fan page.
10. Have Exclusive Fan Content
Try giving users a reason to like you by offering a special content or appreciation to those that ‘like’ you. Facebook allows administrators to deliver different content for users that are already connected to your page and those that aren’t. But don’t just tease – you also have to deliver on that promised richer content, to your Facebook fans.