Ecommerce is important for businesses that want to expand their market reach, streamline the way clients and the employees interact, provide flexibility in terms of service times and to increase revenue streams. In general it is considered as the sales aspect of electronic business. E-commerce solutions can be custom made or hosted. Before deciding which solution is a best fit, it is important to ascertain the needs and objectives of the business. This helps in identifying what is the most suitable solution for any business. Here are the major differences and what to consider when choosing the right solution.
This type of solution is usually an eCommerce platform developed to meet the clients specific requirements and convenience. If you are looking for a website where you want to control every feature, a custom e-commerce solution is what you need. This solution will allow you to have control over the software and you can also make modifications according to your business needs.
1. Complex Purchase Process
In cases where a simple shopping cart eCommerce functionality cannot be used, custom eCommerce solutions work best. An example may be where there are complex/technical products or services that users may not be know how to specify. In such a case, modifications can be made so that the user explains their problem, or need, and submits it, then a notification is sent to them to check out a pre-filled shopping cart that they can check out.
2. Technical Requirements
Some business processes may require an eCommerce solution bundled into the enterprise resource planning (ERP) software so that all services and stock control/monitoring is centralized. In such a case, integration of the eCommerce platform with the clients prevailing ERP may be necessary.
3. Unique Traffic Volumes
High traffic to a specific eCommerce provider can be handled by dedicating a web server to serve as a custom solution. This allows quick response to user requests. In high volume instances, the implementation of the sale catalogs may also need to span across some number of dedicated servers to ensure that requests and filled in time and with no noticeable delays.
4. Unique Business Processes
Some businesses require users to register and be vetted online before they purchase services. This may require more functionality than a mainstream hosted eCommerce platform can offer.
5. Nothing To Manage
A custom solution is fully managed for the client by the provider so there is nothing to set-up or manage saving the customer a great deal of time and effort.
6. Scalability And Speed
Custom eCommerce websites are usually hosted and implemented in the cloud allowing clients to benefit from unlimited resources allowing the business to scale at no costs. In addition most custom solutions use content delivery networks to maximize the speed images and video content are delivered to the visitor.
7. Mobile Commerce
Custom solutions can be configured to allow online commerce on mobile devices allowing clients to log in and shop with no extra effort of the part of the business owner.
8. Marketing And SEO
Lastly, but most significantly, custom e-commerce solutions take care of Search Engine Optimization, Social Media Optimization and online marketing. These services are provided by professionals with all the control they need to achieve the best results.