Hiring a professional Webmaster can save you time money and an online reputation. It is quickly clear when you decide to outsource, that many webmasters do not deliver what they promise. So how can you ensure you are getting the right person given the flexibility that you can hire locally or over the internet?
Here are some things to look for in a professional webmaster should have. Being a web expert should be one of them, but there’s a whole lot more.
1. Expertise in web Development technologies
2. Social media savvy
Most of the traffic that your website will receive will be attributed to an effective social media strategy. Keep in mind that social media is impacting the web marketing big time. This is one of the cheapest and one of the most effective ways to advertise a product or service. The webmaster that you hire should be able to socially optimize website.
3. Good skills in Proficiency in Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is vital in directing organic search queries to your website. The webmaster should be well versed with search engine optimization. This plays a very critical and important role with regards to internet marketing and the audience that views your page. This will ensure your online business appears in more search engine results that are relevant to your target market.
4. A great communicator
Given the amount of time that you and the webmaster will spend on the web development project, the person you hire should be reachable and ready to direct you or your staff on any queries you may have. They should also be able to inform you regularly of progress.This should be able done in a timely manner. Any problems encountered should also be communicated.
5. Good at research
The webmaster should have be ready to research and find adequate knowledge of the relevant markets including who the competitors are and what the best practices are. This will help you work together to create a winning strategy leading to the success of your business.
6. Knowledge of the relevant Computer or internet laws
To prevent possible lawsuits and friction with regulators, the webmaster should have a good understanding of the law and how it is applied to some of the frequently encountered ares such as Term and conditions for signing up to a website and copyright infringement.
7. Knowledge in implementing user aesthetics
The main reason why you have a website or a blog or connected to any social media is because you want to connect with your customers. The webmaster you hire should know how to optimize his design so that its customer or user friendly, and intuitive to use for the customer or online visitors.
8. A Team Player
Although working with a freelance webmaster may have its advantages, it is advisable to work with developers who have teams. The person to hire should know how to listen to make sure that your vision will be met. This is important in case they are not available or cannot execute the project within the time expected. In that case they can expand the work team to meet your objectives.