Get Your Business On Facebook – And Attract More Potential Customers
Facebook is the new battleground for marketing – and it is a battleground where the small player, unusually, has an advantage over the big corporations. Because Facebook is all about personal connection – and small businesses are much better at this than large, faceless corporations.
Do you understand what Facebook tabs are and how they work? Lots of businesses think that all they need is a presence and everything looks after itself. It is not quite that straightforward. You have to know exactly what you are doing, why you are doing it and how it fits in with your other online marketing activities.
Social media is now an essential part of any online marketing campaign, but it cannot be used haphazardly. You have to plan how you are going to use it and build tools and applications that meet particular requirements and help you to make the most of this channel.
People use Facebook now in many different ways, several of which are amenable to marketing use. There are advantages to harnessing Facebook in this way; it is based on human recommendation often from people that users know or respect so it has great force when they are making purchase decisions.
But there are lots of technical issues and restrictions that you have to be aware of when using Facebook; the width and height of the content area are defined and there are also rules regarding what can and can’t be put on these pages. Breaking some of these rules could get you permanently banned from Facebook.
It is also essential that your Facebook page and your website are consistent, convey the same message and link together seamlessly. There are many advantages to linking your adverts to your Facebook pages instead of your web site so you need to construct your presence in such a way that customers can use your pages to make purchases or communicate with you. An excellent way of achieving this sort of connection is to create an application specifically for Facebook and use the built-in functionality of Facebook to your commercial advantage.
Apart from pages on Facebook that will be essentially copies of pages on your site, if, for example you operated a taxi service, you could create a Facebook app that would allow customers to book taxis and allow your drivers to see pictures of your customers and vice versa. It helps customers to feel more connected to your business and safer and more confident in dealing with you compared with your competitors.
DivisionX will provide you with both Facebook pages that carry through your website content and services; but also we can provide consultancy about the type of Facebook apps that could improve how your business links into, and uses, Facebook. We can help you join the social media revolution in a big and successful way.
Contact us and we will be happy to discuss your project without commitment. We don’t have any sales people. You’ll just talk to someone who is going to listen and help you get on with your real business.