Custom vs Template
You’ve learned in the preceding article about what a web developer does and why you need one when building your website. The next step to creating your site is deciding whether you want to have a tailored website or use free templates. Selecting a generic free template may seem appealing since it’s free; however, will it actually be advantageous for the growth of your business in the long run? To help make up your mind, we’ve listed below the top benefits of having a custom website.
1. It Ranks Well In Search Engines.
Custom designed sites are very much SEO friendly and well suited for online marketing; hence, they can climb upwards in search engines far ahead of generic free sites. The longer you are on search engines, the more people will see your website and link to it. These links are essential for boosting your rankings. Each day that your site performs poorly on the web is yet another day that your competitors gather more links and move to higher ranks. Custom sites are specially designed to appear higher in search engines, so it’s better to choose a tailored site as soon as possible to increase your pacing against competitors. Our company can design your website so it attains high rankings and becomes visible to a wider audience on the Internet.
2. It’s Good Both For Print Media And Online Marketing.
Unlike custom sites, generic template sites are only good for worth of mouth and print advertising. You can’t apply online marketing techniques to make your site appear on the front pages of search engines. If you closely examine the top websites that rank highly, you’d notice that there are no free sites. Thus, if you actually want customers to find your business online instead of your competitors’ websites, then it’s a wise choice to invest in a custom website.
3. You Get Continual Assistance From Professionals.
A cheap website cannot provide you the same benefits as a custom website. It doesn’t offer ongoing support, expertise and dedicated assistance from professional web developers. If you choose to hire a reputable firm, you can expect to see a well thought-out website that appeals to your target market and showcases your business excellently. Our company assures to build an excellent website for your business and help you develop your online presence.
4. It Manifests High Quality, Sophistication And Uniqueness.
Think about how you deal with your own business. You probably give importance to the quality of your products or services, and not just the price. The same concepts apply to websites. Compared to custom sites, free sites exhibit poor quality. Consumers will correlate this unimpressive online representation of your business to the quality of products or services you offer, hence driving away potential customers.
5. It Shows your Site Visitors That You’re Serious About Your business.
With a professional-looking website, you can differentiate your site from other run-of-the-mill template sites and maintain a respectable online presence. You can also have a more favorable first impression from customers, hence increasing chances of turning site visitors into customers and generating more sales. Our company can help design a unique website that best suits your business. We have years of experience in the field, and we’ve designed numerous custom sites for clients across the globe.
6. It’s Simply Timeless.
You can improve, modify and tweak a customized site much more easily and cheaply as time goes by. On the other hand, a template site can’t be changed which is very disadvantageous once it becomes outdated in the future.
A custom website gives you full control and allows your site to be fully functional. Having qualified web developers work on a custom website for your business lets you have full control over how you want your site to look. They will make sure that your site is functional, user-friendly, properly optimized and well targeted. You can choose to add functional features that template sites don’t offer, especially useful tools for operating your business.
7. Configuring And Updating A Free Website Takes Plenty Of Time.
Because of the limitations set by the provider, you may have to spend hours, if not days, to configure and update your site. You can’t really expect much from a free website as the core business model of free template providers centers on making you expend hours into your free site so they can sell you more services.
8. It Suits The Personality And Branding Of Your Business.
Not only does a customized site impress visitors, it also allows you to reflect your brochure, logo, signage, content, etc. and keep your branding intact. This is quite essential for brand recognition and gaining the trust and confidence of consumers in your business. With a custom site, you’re building a brand that you can be proud of. It’s a great investment because it will promote your business continuously for many years. Unlike free website providers which come and go detrimentally, custom sites stay on the Internet for a long time. Having a custom site is the long-term, optimal option for any business owner.
Selecting a custom website offers plenty of perks and advantages for any business owner seeking to build a web presence. Our company can skillfully tailor your website for your unique business needs. With our specialized services, you can make sure that your site will look exactly how you envisioned it.