One of the main ways search engines rank your web pages is by the number of links on other sites pointing to that page. For example if you were selling shoes and many other sites had links to your web pages with the linking text having the word shoe in it, then your site would gain in ranking for that keyword i.e. it would be more likely to appear on the first page of results.
Links from sites whose pages rank highly on Google, specially high-ranking sites for your chosen keywords - these are called authoritative sites - contribute more to the ranking of your web pages than sites that do not rank highly. So building links is a very important step in increasing the ranking of your site.
However care is needed in the process of link-building because if you create too many links in a short time then search engines might penalise your site. This has been a typical tactic of spammers and scammers so Google, in particular, are clamping down on it. Similarly if you have links to your site from sites that have no relevance to your business or that have themselves been penalised, this will lower your ranking.
We will build your links in a careful and measured way so that none of the punitive measures that search engines use are triggered and your business gradually increases its profile and moves up the rankings table steadily and legitimately. And when you get into a good position we’ll help you to stay there.