Once you have constructed an effective and appealing site it is no use sitting and admiring it waiting for customers to find you. By and large, they won’t.
It is a common misconception that just having a website is enough to bring in business so people go with free or cheap services in the mistaken belief that it is going to attract customers simply by being there. Often the ‘visitors’ to such sites are just web spiders, or automated ‘bots’ used by hackers and not real people at all. Marketing your site actively and effectively is crucial if you want to attract real, purchasing visitors in anything like significant volume.
There is a long list of ways to market your business on the web and it is constantly expanding and changing. Social marketing has grown rapidly in the past few years, and there are now dozens of niche social networks and new ones appearing all the time to cash in on the craze . At the time of writing the most significant new player is Pinterest.
Many of these will fall by the wayside (remember Myspace?) but you need to be alive and alert to what is current and what is working online so you can use it to your marketing advantage. We keep abreast of these changes and developments and make sure that those likely to affect your business are factored into any marketing activity.
We will market your site using the major channels listed on the left as links. But this isn’t where it ends – in fact, it is just the start. We regularly suggest new marketing avenues and we are open to our clients’ suggestions for new marketing methods, media and sources. We can handle the complete running of your campaign with your input and direction whenever you feel it is needed.