A custom ecommerce store nowadays is pretty much a prerequisite for successful vendors. By custom ecommerce store we don't just mean a store with custom design, or custom code, or some other custom features. We mean a store that reflects your brand at every level, and is targeted at the shoppers in your specific market sector. It is the broader concept of custom ecommerce and not just stores that needs to be addressed in order to maximize your success.
One way to create a custom ecommerce store is to take an existing software package and customize it by adding new graphics to it. That is generally called "re-skinning". What you end up with is a cosmetic solution. It looks good, but outside of looks your "custom ecommerce store" is the same as what your competitors have. You can't just design a user interface without taking into account what its going to be used for. That's where we excel. When we develop a solution for you we look at your solution, from the view points of customers, marketers, security analists, and administrators (i.e. you) to create a complete custom solution.
Many solutions out there are "open source". We put those words in inverted commas since there are as many meanings as there are people with these types of solutions. If you buy or download a cheap or free shopping cart and try to customized the code, not long after you will find the next time there is an upgrade your existing custom ecommerce store has become incompatible or insecure or both. Then it becomes a development black hole where you keep spending money to fix things and patch your patches to make things work. Worse still you do nothing and just pray you don't get hacked. That may not happen to you, but its not rare. What is common however is that at some point you realize your custom ecommerce store needs some small special feature that would really make your life easier and help you sell a lot more to your customers. Then you also realize the cheap shopping cart you bought or got for free has thousands of people like you asking for a myriad of features and you may as well be whistling into the wind. So you end up trying to pay to get the feature you want, and you know already its not going to be cheap, and you are back to square one in terms of compatibility.
Now spending millions on advertising and marketing will certainly get you a lot of visitors to your website and a small percentage of them will even buy from you. Sure, you know its not hard to succeed if your advertising budget is in the millions per month and you can spend millions more to create a custom ecommerce store because you will have a team of programmers working for you. That is not however where the vast majority of people are. The real challenge is to succeed with a budget of thousands per month and have stellar ROI. That is where our years of experience come in. We have distilled our experience into a bundle of must-have services that we call dxCommerce.
dxCommerce is a bundle of all the services from the Seven Pillars of Web Success, specially tailored for your business. At its core is a custom ecommerce store designed for sales from the ground up. Its tailored for your business and how your business works so there is virtually no learning curve because you were involved in designing the way it works! The custom ecommerce store or shopping cart that we create will use your experience and our research to make it a great shopping experience for your target audience. Best of all, because we are leasing the solution from us you can ask us for features and your voice is heard because its the only one.
dxCommerce is simple to learn and use. It is fully customizable to your products or business needs - so designs and redesigns can be quickly incorporated and features added very easily.
Best of all whenever you like you can put it on autopilot to focus on your business needs. We can run your custom ecommerce store for you the way you want it run until you are ready.
dxCommerce is also incredibly flexible and scalable. Beyond the entry-level it can handle millions of visitors, unlimited products, unlimited sub-categories and provides customizable data entry screens and customizable shipping and tax options. And our aim is that your ecommerce store should rank highly for your chosen keywords and your individual products should rank highly too.
We provide full, daily back-up services and take care of all upgrades and security patches. Regular SEO, link-building, search-engine submission, analytics, and more are included as well as a mailing-list application for newsletters and e-promotions.
Plus one very important feature that we offer and no-one else does - we share the risk with you and have a stake in the success of your online business.
We don't just give you a website - we design a web business, provide a web marketing strategy and help you deliver eMarketing to your potential customers. We are, in effect, your web partner. And to underline how serious we are we only charge a small upfront fee for our service - the rest depends on your success.
Where else can you get all of this? And more...
So, before you decide, think about this. We provide a full website design, development, maintenance and marketing service that runs - and grows - alongside your business. We only charge a small upfront fee, so you would have no more set-up costs than if you used some cheaper alternative. And you are getting the ongoing experience and support that 14+ years of doing this type of project brings. If you don't succeed we don't succeed. It's as simple as that! We are invested in your success, so you may even say we invest "skin".
Now you decide, would you rather do business with a company that will make money no matter what, or do business with someone who has invested "skin".
If you are not sure which services are right for you contact us and we will be happy to discuss your project without commitment.
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